Building—and Marketing—a Business That Doesn’t Feel Like Work with Tom Schwab- EP 26
Updated: May 10
Does your work feel like work? What parts of it energize you? What parts drain you? What if you could build a business that aligns with who you are and make your highest contribution to the world? Tom Schwab believes that ‘no job pays well enough to suck,’ and he is passionate about helping entrepreneurs and creatives overcome obscurity to reach their target audience.
Tom is the founder and CEO of Interview Valet, the category king of podcast interview marketing. Tom believes that marketing is about ‘starting a conversation with someone who could be an ideal customer,’ and he draws on his engineering, corporate and eCommerce inbound marketing experience to help thought leaders get featured on the podcasts their ideal prospects are already listening to. He is also the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy.
Today, Tom joins Emerald to explain how his background and experience came together in the creation of Interview Valet. He discusses his method of knowing, describing the difference between doing a gut check versus looking outside yourself for answers. Tom offers insight around how his father’s passing inspired him to make the most of his time here and how defining WHO he wanted to serve became the genesis of his business. Listen in for Tom’s take on how to overcome obscurity and share your talent with the world!
What You Will Learn
How Tom’s background and experience came together in Interview Valet
Tom’s advice around doing a gut check vs. looking outside yourself for answers
How doing work that energizes you translates to a higher contribution
How his father’s passing inspired Tom to make the most his time here
How choosing WHO to work with led to the creation of Tom’s business
Why you can’t be fearful and creative at the same time
How Tom learns from and is inspired by his clients
Tom’s insight that our biggest obstacle to providing value is obscurity
How Tom celebrates each day with a family gratitude ritual
Connect with Tom Schwab
Suggest a Guest
If you (or someone you know) are one of the worlds Magnificent Men On Purpose who should be considered for a guest spot on the show APPLY HERE: bit.ly/PitchMen
Connect with Emerald GreenForest
This episode is sponsored by the Creative Age Consulting Group. Men - Is it time NOW for you to make your mark? Visit timetomakeyourmark.com to apply for an invitation-only consultation.