• Ian Lobas

Capitalizing on the Opportunity for Reinvention—with Steve Olsher - EP 161

The forced slowdown brought on by the Coronavirus pandemic has a lot of us reevaluating who we really are and what puts fire in our soul. But once we decide to reinvent ourselves, what happens next? How do we identify the man we want to be and then take steps to make that vision a reality?

Known as the world’s foremost reinvention expert, Steve Olsher is famous for helping entrepreneurs and organizations get clear on their WHAT and achieve massive profitability while also cultivating a life of purpose. With 30 years of experience as an entrepreneur himself, Steve’s resume includes founder and editor-in-chief of Podcast Magazine, creator of The New Media Summit, host of the #1-rated podcasts Reinvention Radio and Beyond 8 Figures, and New York Times bestselling author of What is Your WHAT? Discover the ONE Amazing Thing You Were Born to Do.

On this episode of Men on Purpose, Steve joins Emerald and Ian to discuss the opportunity we have to reinvent ourselves in the aftermath of the COVID-19 shelter-in-place. He offers advice on navigating failure and fear and explains why it’s crucial to have a clear sense of want versus need as we work through the reinvention process. Listen in for Steve’s insight on uncovering your purpose by asking, ‘What conversation do I most want to be part of?’—and then positioning yourself at the center of that dialogue.

What You Will Learn

How the COVID-19 shutdown has impacted the consumption of audio + video

Steve’s advice for men looking to reinvent themselves right now

How the pandemic will open up new ways of doing business

The value in exploring what legacy you really want to leave

How Steve defines failure as success with an unintended ending

How to navigate fear by being grounded in the NOW

Why it’s crucial to have a clear sense of want vs. need through the reinvention process

Steve’s advice on taking action to live your purpose

  1. If possible, don’t quit day job (let someone else fund transition)

  2. Identify preferred topic of influence

  3. Figure out how to be hub of wheel

Steve’s role in helping Emerald pass the Men on Purpose torch to Ian

Connect with Steve Olsher

Podcast Magazine

Reinvention Radio

Beyond 8 Figures

Connect with Emerald GreenForest

Creative Age Consulting Group

Emerald’s Website

Emerald on LinkedIn

Emerald on Twitter

Emerald on Instagram


Listener Line (540) 402-0043 Ext. 3333

This episode is sponsored by the Creative Age Consulting Group. Men - Is it time NOW for you to make your mark? Visit to apply for an invitation-only consultation.

#SteveOlsher #Reinvention #Opportunity #PodcastMagazine #TheNewMediaSummit #COVID19

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