• Ian Lobas

The Business of Creative Entrepreneurship with Michael Prywes- EP 38

Most of us have experienced ‘the gasp’—that moment of inspiration when an idea takes shape. The hard part is turning that vision into a successful business. And entrepreneurship can be particularly challenging for artists and creatives who don’t have an interest in the business or legal aspects of launching a startup.

Michael Prywes is a New York attorney on a mission to serve artists and creative entrepreneurs. His podcast, How I Broke Into, explores how successful artists and businesspeople got their big breaks. Guests have included The Miracle Morning author Hal Elrod and Emmy-winner Reed Morano, among many others. Michael teaches Intellectual Property and Cutting the Deal to MFA candidates at Long Island University, and he is the bestselling author of The Gasp: How to Seize That ‘A-Ha!’ Moment and Turn It into a Winning Business.

Michael joins Emerald to explain how he got clear on his purpose to serve artists and entrepreneurs. He shares his take on courage as a muscle, walking us through the TEAM Matrix process he developed to decide which opportunities to pursue. Michael offers insight around the creation process, discussing what called him to write a book for creative entrepreneurs and how he ignites his own creativity. Listen in to understand how Michael serves as a mentor and resource to his clients and learn how to approach each day as an opportunity to do great things!

What You Will Learn

How Michael became an ‘accidental attorney’

How Michael was inspired to serve artists and entrepreneurs

Michael’s take on courage as a muscle that needs exercise

Michael’s TEAM Matrix for making important decisions

How music and rituals ignite Michael’s process of creation

The relationship between creativity and rigorous exercise

What called Michael to write a book for creative entrepreneurs

How The Gasp guides creatives in the business of entrepreneurship

How Michael serves as a mentor and resource to his clients

Michael’s mission to help other lawyers find a sense of purpose

Michael’s challenge in integrating his work and family life

Michael’s insight around the potential for each day to be miraculous

Connect with Michael Prywes

Michael’s Website

Michael’s Free Audiobook

Michael on Facebook

Michael on Twitter


The Gasp: How to Seize That ‘A-Ha!’ Moment and Turn It into a Winning Business by Michael Prywes

The Rise of Superman: Decoding the Science of Ultimate Human Performance by Steven Kotler

Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi

How I Broke Into Podcast

Charlie McWade on How I Broke Into

Gordon Firemark

The Complete Counselor

Connect with Emerald GreenForest

Creative Age Consulting Group

Emerald’s Website

Emerald on LinkedIn

Emerald on Twitter


This episode is sponsored by the Creative Age Consulting Group. Men - Is it time NOW for you to make your mark? Visit to apply for an invitation-only consultation.

#MichaelPrywes #Entrepreneurship #accidentalattorney #TEAMMatrix #business

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