• Ian Lobas

The Myth of the ‘Good Business Owner’ with Matt Balducci - EP 66

Conventional wisdom tells us that the harder we work, the more successful we’ll be. The Good Entrepreneur is willing to put in 100-hour workweeks to build a business, making sacrifices to hit certain revenue goals and achieve success in the eyes of the world. But what if this is all a myth? What if striving to be a good business owner comes at the expense of our health and our relationships? What if more hours at the office does NOT necessarily translate to more success?

Matt Balducci is a seasoned entrepreneur, motivational speaker and high-performance business coach. He grew his first business to $80K at the age of 19 and built a $500K marketing company while going to college. Today, he is pursuing his true passion, helping entrepreneurs multiply their profits using his systemized approach. In addition to speaking and coaching, Matt shares his expertise through the Healthier Wealthier Happier Man Mastermind.

Today, Matt sits down with Emerald to explain how his father’s regret inspired him to pursue entrepreneurship. He describes the quarter-life crisis that informed his transition to speaking and coaching as well as his current mission to help business owners systematize and scale. Matt also offers insight on taking risks, avoiding comparisons, and finding happiness in the pursuit. Listen in for Matt’s take on the myth of the ‘good business owner’ and learn how he supports men in setting healthy boundaries and getting their time back!

What You Will Learn

How his father’s regret inspired Matt to pursue entrepreneurship

Matt’s mission to help business owner systematize and scale

The quarter-life crisis that informed Matt’s transition to coaching

Matt’s advice around risk-taking and avoiding comparisons

Matt’s insight on finding happiness in the pursuit

The difference between community and connection

The diminishing return on time investment of 55-hour work weeks

How your relationships suffer when work monopolizes your time

How Matt learned to set boundaries with employees and clients

The value in outsourcing business tasks to get your time back

Matt’s take on the myth of the ‘good business owner’

Connect with Matt Balducci

Matt’s Website

Matt on YouTube


Jordan Peterson

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong by Eric Barker

The E Myth: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber

Connect with Emerald GreenForest

Creative Age Consulting Group

Emerald’s Website

Emerald on LinkedIn

Emerald on Twitter


This episode is sponsored by the Creative Age Consulting Group. Men - Is it time NOW for you to make your mark? Visit to apply for an invitation-only consultation.

#MattBalducci #Entrepreneurs #motivationalspeaker #highperformancebusinesscoach #healthyboundaries #ThePowerofHabit

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